Year
2024
Client
Shanna Rowan
Category
Media Plan
Product Duration
1 Session
Shanna is a dedicated female bodybuilder with a strong presence in the fitness community. Having just completed a significant reduction phase, she was in peak condition and ready to visually document the results of her hard work. With a powerful yet refined physique, Shanna wanted content that not only showcased her body but also reflected her discipline, confidence, and strength. Her energy on set was unmatched, and her understanding of posing made the creative process seamless and collaborative.
The main objective of the shoot was to capture a wide range of content—both stills and motion—that could be used across multiple platforms. Shanna wanted a mix of polished images and dynamic reels that celebrated her current condition while still feeling personal and engaging. This wasn’t just about aesthetics; it was about creating content that highlighted her journey, resonated with her audience, and could be used for both brand opportunities and personal branding.
To bring her vision to life, I focused on developing a plan that balanced variety with consistency. We explored different styles and setups, from high-contrast lighting to soft natural tones, to highlight the muscle definition and form she worked so hard for. I factored in both editorial and raw gym-styled shots to give her a comprehensive content bank. For the reels, the direction was cinematic and intentional—slow-motion clips, detailed movement shots, and close-ups to emphasize muscle activation and control. Every frame was crafted to celebrate her physique while staying true to her brand.
After the shoot, I delivered a complete content package: a curated set of high-resolution edited images, a selection of vertical reels optimised for social media, and a cinematic highlight video that showcased Shanna’s physique in motion. Everything was edited to maintain a consistent tone and aesthetic, making it easy for her to roll out across platforms. The end result was a visually striking and versatile set of content that Shanna could use to celebrate her progress, connect with her audience, and continue building her presence within the fitness industry.
