Year
2024-2025
Client
The Suite
Category
Business & Event
Product Duration
Ongoing Client
I began working with The Suite during the early stages of their launch, as they were an emerging beauty business looking to carve out a distinct presence in a competitive industry. They needed content that not only showcased their services but also reflected the elevated, modern feel of their space. My role was to help shape their visual identity through intentional content that felt both luxurious and approachable — positioning them as a standout studio from day one.
For The Suite, I created a full suite of content that brought every aspect of the salon to life—from clean, editorial-style photos that captured the space and services, to engaging reels that showcased the energy, transformation, and talent behind the scenes. We focused on highlighting not just hair, but also makeup, brows, and the overall client experience to reflect the full scope of what the studio offers. I also developed ad content tailored for social media, designed to attract new clients and build brand awareness. Every piece was crafted to feel cohesive, polished, and true to the studio’s modern, elevated vibe.
As part of our ongoing collaboration, I also covered the launch party for one of The Suite’s stylists, Cassie. This event marked a key moment in her journey, and I was brought in to capture the celebration with the same level of attention to detail and quality as our salon content. From candid moments with friends and family to styled shots that showcased the space, atmosphere, and personal touches, the goal was to document the energy and emotion of the night while continuing to build her personal brand within The Suite. The result was a set of visuals that felt intimate, elevated, and completely aligned with her aesthetic.
Looking ahead, the focus is on continuing to work closely with The Suite to evolve and elevate their brand presence. As the salon grows, so does the opportunity to create content that reflects their innovation, creativity, and unique position in the beauty space. Together, we’re building a library of consistent, high-quality visuals that not only showcase their services, but tell the story of the people, culture, and experience behind the brand. It’s a collaborative partnership rooted in creativity, strategy, and the shared goal of making The Suite stand out as a leader in their industry.
