Year
2025
Client
Taylor Crabtree
Category
Media Plan
Product Duration
1 Week
Taylor Crabtree is a high-performing physique coach and athlete with a strong online presence and a clear vision for his brand. With a growing client base and a physique that reflects years of consistency, Taylor wanted to level up his visual content across all platforms. The intention wasn’t just aesthetics; it was about creating a powerful narrative that blended personal identity, professional authority, and a sharp, cinematic edge. His confidence in front of the camera and clarity around his brand direction made the creative process focused and efficient.
This project spanned a full week of intensive content creation across multiple locations and formats. We shot high-quality stills for website, social, and branding use, a cinematic YouTube video that told a deeper story of Taylor’s process and presence, an IG-specific cinematic short designed for immediate visual impact, and a coaching reel to showcase his authority, approach, and results. Each asset was created with repurposing in mind, tailored not only to impress but also to convert and educate.
Taylor’s vision was clean, sharp, and elevated. We leaned into rich contrast, depth of field, and subtle motion to capture not just the body but the mindset. The photos ranged from high-detail gym shots to more lifestyle-driven compositions that gave context to his day-to-day. For video, the YouTube piece focused on storytelling through voiceover, pacing, and mood, while the IG reel delivered short-form impact. The coaching reel took a more direct, value-driven approach using kinetic edits, coaching overlays, and audio that emphasized clarity and confidence. Each medium served a distinct purpose while remaining cohesive across the board.
Taylor received a comprehensive visual content package designed for both short-term impact and long-term brand building. The final delivery included a library of high-resolution edited stills, a fully produced YouTube video with custom color grading and audio mixing, an IG-optimized cinematic reel, and a coaching-specific content piece ready for lead generation and course funnels. Every asset was crafted to elevate his positioning, attract aligned clients, and help him stand out in a saturated coaching space.
